ANACONDA STORY
Everyone deserves perfectly fitting & comfortable innerwear every day.
At ANACONDA, we meticulously design and oversee everything from fabric selection to material sourcing to ensure the best fit and comfort tailored to women's bodies. Through multiple wear tests, we continuously research and invest in creating a flawless fit that feels great all day long.
BORN IN KOREA, LOVED GLOBALLY
Designed and developed in Korea, ANACONDA has expanded into international markets like Singapore and Malaysia, showcasing the excellence of K-underwear worldwide. Some lines are produced domestically, while others are crafted through specialized global partnerships, ensuring the highest quality standards for our customers.
A NEW STANDARD FOR BRA SIZING
Traditional bras have focused on band size, but even with the same band size, breast shape and volume can vary significantly. Recognizing this, ANACONDA collected thousands of breast data points and collaborated with medical experts to develop volume-based bra pads. This ergonomic design delivers unmatched comfort and support, setting a new benchmark in the underwear industry.
OUR BRAND JOURNEY
FROM SUCCES IN KOREA TO GlOBAL EXPANSION
A Brand That Sells Out Through Word of Mouth
ANACONDA’s data-driven bra pad research has made waves in Korea, consistently selling out in group purchases and proving its exceptional technology and quality. The success continued with the launch of HAS SOUL, further solidifying its position as a leading underwear brand.
The Choice of Celebrities & Influencers
Celebrities like Honey J and Oh Yoon-ah have raved about ANACONDA’s products, bringing even more attention to the brand. The sleeveless bra top, in particular, has been praised for combining the functionality of a bra with the versatility of an inner top—offering both style and comfort in one.